We’re a society driven by social interactions. Learning from people, taking, giving, listening, talking, connecting. I feel that way, but my generation has molded into a different kind of interacting. I don’t remember a time where you mention someone that I don’t know, and I say “oh wait, I’ll just look him up on Facebook,” or when you’re interested in a company and you can directly connect with the VP or HR Director on LinkedIn.
I grew up with social media, where the Internet and new web 2.0 trends aren’t ‘foreign’ to me. It’s my language. However, recently a study from a Boston consultant firm, Cone found that almost “60 percent of Americans interact with companies on a social media website, and one in four interact more than once per week.”
It’s not just important to us Generation Y’ers anymore because 93% of Americans believe a company should have a precense in social media. To dive deeper, 85% believe a company should also interact with its customers via social media.
We still thrive on human interaction, it’s just through a different medium…and companies, businesses, services, etc. should realize that the interaction will be pivotal to their success. It’s a lucrative industry, but social media is exploding, growing, and changing even this very instant as I’m typing. So, hop on board–tweet away, blog about it, upload your video coverage to YouTube, and remember the important social interaction humans are looking for.
[The online survey was conducted September 11-12, 2008, by Opinion Research Corporation, among 1,092 adults comprising 525 men and 567 women 18 years of age and older. For more on the study click here.