Understanding Travel – the Statistics and Facts
I like to geek out to statistics, facts, and numbers. I’m a pretty ethereal, an idealist and a head in the clouds (but feet on the ground) kind of lady, so something about the numbers makes me feel concrete.
Naturally, the numbers must be about something interesting. So did you know statistics about travel? How much people travel? Where they travel? How do they travel? I got the stats, baby.
According to the US Travel Association (www.ustravel.org) Gen Y makes up 12% of all U.S. leisure travelers and those traveling in this group take an average of 3.9 leisure trips per year. Gen Yers also represent 13% of all business travelers and take an average of 4.2 business trips per year.
That’s doesn’t seem like that much for Gen Y – only 12%! Gen X makes up 31% of all leisure travelers.
How much does traveling account for business travel? In the US alone, it is responsible for $246 billion in spending and 2.3 million American jobs; $100 billion of this spending and 1 million American jobs are linked directly to meetings and events. Furthermore, a 10% increase in business travel spending would increase multi-factor productivity, leading to a US GDP increase between 1.5% and 2.8%. (Source: The Return on Investment of U.S. Business Travel)
How do we plan our trips then? The Internet, of course. Approximately 90 million American adults used the Internet to plan travel during the past year with 76% of online travelers planning leisure trips online. (Source: Travelers’ Use of the Internet, 2009)
Do we travel together or alone? Solo travelers (much like my cousin who I just interviewed here about his world trip) only make up 11% of all US adult leisure travelers. (Source: travelhorizonsTM, July 2009)
What modes of transportation do we take? Interestingly enough, automobiles are the primary means of transportation by leisure visitors (76%) between August 2008 and July 2009. This means, a lot of the travel is domestic and closer in scope to our home (versus International or across the country). However, 42% of US adults reported traveling by air for leisure between August 2008 and July 2009, as well as the second means of transportation.
What about you? How much leisure or business travel do you take? Do you wish you took more or had to travel less for business? This year to-date, I’ve taken 8 leisure trips – half by car, the other half by plane and will have taken 4 business trips.
How do you travel?