Coca-Cola: Encounter

2009 March 11
by Grace Boyle
I couldn’t help but post this commercial from Coca-Cola: Encounter. I may have even shed a tear, they’re truly a brand that seeks to invoke movement and inspiration.

Client: Coca-Cola
Agency: McCann Erickson, Madrid
Creative Director: Leandro Raposo
Creative: Raquel Martinez,
Monica Moro
Agency Producer: Luis Felipe Moreno
Production Company: Landia
Director: Andy Fogwill
Executive Producer: Ivo van Vollenhoven
Producer: Assaf Eldar
Director of Photography: Misca Lluch
Post Production: Molinare
Editor: Jose Serra
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from → Advertising, Branding, Video

  • http://www.bossygirls.blogspot.com Caitlin

    Thanks for posting it, it's wonderfully done. Bravo Coca Cola!

  • http://www.smallhandsbigideas.blogspot.com Grace Boyle

    @Caitlin isn't it so well done? They don't push the brand throughout the whole video and it's more about the content and feelings invoked with Coca-Cola. I'm glad you liked it, as well :)

  • http://modite.com/blog Rebecca

    Love this, thanks for sharing!

  • http://www.smallhandsbigideas.blogspot.com Grace Boyle

    @Rebecca, isn't it inspiring? I completely agree, it's just the kind of optimism we need from companies and advertisers.

  • http://akhila.wordpress.com Akhila

    Wow, so beautiful! Very touching video..you don't even expect it to be from Coca Cola. Great.

  • http://mashumin.com MA Shumin
  • http://www.smallhandsbigideas.blogspot.com Grace Boyle

    @Akhila That's what I love, you don't expect it to be from Coca-Cola then how they slip it in there at the end makes you love it that much more.
    @MA Shumin I'm so happy you've also posted it on your blog. This kind of positivity (even in these times) is pretty powerful stuff. Thanks for stopping by!

  • http://mashumin.com MA Shumin
  • http://www.smallhandsbigideas.blogspot.com Grace Boyle

    @Akhila That's what I love, you don't expect it to be from Coca-Cola then how they slip it in there at the end makes you love it that much more.
    @MA Shumin I'm so happy you've also posted it on your blog. This kind of positivity (even in these times) is pretty powerful stuff. Thanks for stopping by!